Selected Work & Case Studies
Proto UX partners with teams building complex, high-stakes products. The work below reflects how we help teams reduce risk, clarify decisions, and design systems that scale.
Each engagement is different, but the goal is consistent: make the right decisions before they become expensive.
Selected Case Studies
TForce Logistics: Operational Intelligence
Modernizing a high-stakes Order Management System to reduce cognitive load.
The Challenge ("High-Density Utility")
"The Memorization Cliff"
The existing Order Entry system was a classic "High-Density Utility" designed for expert users (dispatchers/CSRs) who prioritize speed of data entry over learnability. It relied heavily on memorized keyboard shortcuts and a non-linear "cockpit" interface. While efficient for tenured staff, the system imposes an extreme Cognitive Load on new users.
The Core Problem ("The Logic Knot")
"The Commingled Route Paradox"
Dispatchers were struggling to manage "Commingled Routes"—where a single truck carries orders for multiple customers. The legacy system flattened this hierarchy into linear lists, forcing users to keep complex mental maps in their heads. This led to high error rates and slow dispatch times.
The Cognitive Solution ("The Architect's Fix")
"Visualizing the Hierarchy"
We didn't just skin the UI. We re-architected the data visualization. We transitioned from flat tables to a Nested Logic View, which visually organizes orders by Route, Customer, and Stop. This reduced the "Working Memory" load on dispatchers, allowing them to process commingled routes instantly.
Types of Work We Do
- Complex B2B and enterprise software
- Workflow-heavy internal tools
- Platforms involving automation or intelligent behavior
- Products where validation is critical before scale
- Design systems supporting long-term growth
If your product lives in this space, the work here should feel familiar.
A Note on Confidentiality
Much of our work happens inside organizations where discretion matters.
Some engagements are shared in detail. Others are summarized or discussed privately.
If you don’t see something exactly like your product, that doesn’t mean we haven’t done it.
Let’s Talk About Your Work
If you’re facing similar challenges—or want to understand how this approach could apply to your product—we’re happy to talk.
Start a conversation